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Read the Obits

a year ago
  • #innovation
  • #obituaries
  • #creativity
  • Reading obituaries can be a surprising source of creativity by exposing you to diverse life stories.
  • Creativity thrives on making connections between very different concepts, as shown by research from Yoed Kenett and Sarnoff Mednick.
  • The associative theory of creativity suggests that creative people have memory structures that forge unexpected connections between distant ideas.
  • Examples like Velcro and Post-It notes illustrate how distant associations lead to innovative inventions.
  • Dedre Gentner's research highlights property mapping and structure mapping as key processes in creative thinking.
  • Exposing yourself to a wide variety of information, especially from different domains, strengthens remote associations.
  • Obituaries of non-famous individuals provide rich, diverse material that can fuel creative thinking.
  • Reading obituaries slowly and asking questions about the lives described can enhance creative cognition.
  • Seeking deeper principles and making distant connections with your own life can boost creativity.
  • Creativity is a daily practice that benefits from curiosity and the exploration of unfamiliar information.