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Family Mart Designed Cute Teary-Eyed Stickers to Combat Food Loss

6 months ago
  • #food-waste
  • #sustainability
  • #retail-innovation
  • Family Mart, a major Japanese convenience store chain, introduced teary-eyed stickers to reduce food waste.
  • The stickers, placed on near-expiration foods, offer discounts and raise awareness about food waste.
  • The design was chosen based on consumer sympathy and effectiveness in highlighting the food waste issue.
  • Feedback has been positive, with an expected reduction of 3,000 tons of food waste annually.
  • Family Mart now offers free stickers for various foods and encourages all shop owners to use them.