A Letter to John Ternus
8 hours ago
- #Leadership
- #Technology Ethics
- #Apple
- The letter celebrates Apple's founding spirit of passion for computers and inspiring others.
- It criticizes the current tech industry's focus on scale, optimization, and growth over principles.
- Urges John Ternus, likely Apple's future leader, to protect and cultivate Apple's founder spirit.
- Lists key principles: celebrating love for computers, using them to enhance life, respecting users, and treating customers as owners.
- Emphasizes that Apple must maintain high standards in hardware, software, and services, not settling for 'good enough'.
- Argues that making great computers with great user experiences should be Apple's top priority to ensure other goals like profit and impact follow.