NNN: Next-Generation Neural Networks for Marketing Mix Modeling
a year ago
- #Neural Networks
- #Marketing Mix Modeling
- #Machine Learning
- NNN is a Transformer-based neural network for Marketing Mix Modeling (MMM).
- It uses rich embeddings to capture quantitative and qualitative aspects of marketing channels.
- NNN's attention mechanism models complex interactions and long-term effects.
- L1 regularization allows expressive models in data-constrained settings.
- NNN improves predictive power and provides insights through model probing.
- Evaluated on simulated and real-world data, NNN shows considerable efficacy.