OpenAI "Needs to Take Immediate and Decisive Action" to Prevent IP Infringement
5 hours ago
- #Hollywood
- #Intellectual Property
- #Artificial Intelligence
- The Motion Picture Association (MPA) has issued a strong statement urging OpenAI to protect intellectual property in its Sora 2 app.
- MPA CEO Charles Rivkin emphasized OpenAI's responsibility to prevent infringement of copyrighted content on Sora 2.
- OpenAI's Sora 2 allows users to generate hyperrealistic clips using major studios' IP, leading to widespread infringement concerns.
- OpenAI CEO Sam Altman announced plans to give rightsholders more control over character generation in Sora 2.
- The MPA, representing major studios, has historically focused on piracy but is now taking a stronger stance on AI-related IP issues.
- WME, a major talent agency, has opted all its clients out of Sora 2's likeness features.
- The MPA's urgent tone toward OpenAI contrasts with its earlier, more measured response to lawsuits against Midjourney.
- Hollywood studios may be shifting their approach to dealing with Big Tech over AI and IP concerns.