Streaming services' obnoxiously loud ads become illegal on July 1 in California
6 hours ago
- #Ad Volume Law
- #California Legislation
- #Streaming Regulation
- California's SB 576 law, effective July 1, bans streaming platforms from playing ads louder than the accompanying video content, aligning with existing broadcast TV regulations under the CALM Act.
- The law, signed in October 2025, mirrors rules for broadcast, cable, and satellite TV providers, which already restrict commercial volume to match program levels.
- Streaming services have not detailed compliance plans or whether volume adjustments will apply outside California, but similar requirements are set for Illinois by July 1, 2027.