Podcasting Could Use a Good Asteroid

2 months ago

There are over 4.5 million podcasts, but only about 10% are active.
Podcasting has become top-heavy, with established shows dominating while newer ones struggle.
The influx of 'dumb money' during 2020-2022 led to a surge in low-quality, inactive podcasts.
AI tools make it easy to produce professional-sounding but uninteresting content.
YouTube has become the top podcasting platform, shifting focus from deep dives to visual spectacle.
The sheer volume of podcasts makes it hard for listeners to discover hidden gems.
The format has become oppressively uniform, often featuring semi-structured rambling sessions.
The cognitive load of maintaining parasocial relationships with multiple podcasters is too high.
The author suggests podcasting needs a 'reset' or 'pruning' to improve quality and creativity.
Before starting a podcast, creators should consider what makes their show unique.

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