Apple tiptoes with modest AI updates while rivals race ahead
a year ago
- #AI
- #Apple
- #WWDC
- Apple announced incremental Apple Intelligence updates at WWDC, focusing on practical features like live phone call translation and visual search.
- No concrete update was provided on the 'more personalized' Siri announced last year, leaving it feeling outdated compared to competitors like ChatGPT.
- Apple faced investor disappointment, with shares dropping 1.2%, as analysts noted the announced AI features felt incremental and lacked leadership in the AI space.
- The company took a cautious approach, integrating AI improvements into apps and OSes rather than making high-level announcements.
- Key features included 'Call Screening' for unknown numbers and Visual Intelligence updates to help users find similar products online.