The end of OnePlus: Oppo rumored to retire smartphone brand due to less sales

18 days ago

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Smartphone market consolidation makes it hard for smaller brands like OnePlus to compete against giants such as Apple and Samsung.
Oppo, which owns OnePlus, is rumored to retire the OnePlus brand due to plummeting sales (down 20% in 2024 to ~14M units).
OnePlus struggles with low retailer margins, losing carrier contracts, and downsizing in key markets (US, Europe).
74% of OnePlus sales come from China and India, where its market share is just 1.6% and 3.9%, respectively.
No official confirmation from Oppo or OnePlus, but sources (current/former employees) suggest the brand may be discontinued soon.

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