Hasty Briefsbeta

Bilingual

Netflix uses generative AI in one of its shows for first time

10 months ago
  • #Netflix
  • #Entertainment
  • #Artificial Intelligence
  • Netflix used AI for the first time in the Argentinian sci-fi series 'El Eternauta'.
  • AI tools helped complete a VFX sequence 10 times faster than traditional methods.
  • The use of AI reduced production costs significantly for the show.
  • AI in entertainment has raised concerns about job cuts, especially in special effects.
  • Hollywood strikes in 2023 addressed AI's role, ensuring worker control over the technology.
  • Netflix reported $11bn revenue for Q2, a 16% year-on-year increase.
  • The success of 'Squid Game' and advertising growth contributed to Netflix's performance.