Noyb sends Meta 'cease and desist' letter over AI training
a year ago
- #Meta
- #AI
- #GDPR
- Meta will use EU personal data from Instagram and Facebook users to train its AI systems starting May 27, without opt-in consent, relying on 'legitimate interest'.
- noyb has sent a formal Cease and Desist letter to Meta, and other consumer groups are taking action, potentially leading to injunctions and class actions.
- Meta's approach may violate GDPR, which requires opt-in consent or a valid legal basis like legitimate interest, which Meta claims but may not legitimately have.
- Meta's open-source AI models like Llama complicate GDPR compliance, as once published, data cannot be easily recalled or updated.
- Max Schrems criticizes Meta's stance, arguing that asking for consent is a simple solution and that Meta's claims of necessity are unfounded.
- Potential damages from class actions could reach billions, with estimates around €200 billion for 400 million users at €500 each.
- German consumer organizations and others in the EU are considering litigation, indicating widespread legal challenges for Meta.
- Data Protection Authorities (DPAs) have not effectively enforced GDPR against Meta, leaving NGOs like noyb to take legal action.