Ryanair dark UX patterns summer 2026 refresher
6 hours ago
- #UX design
- #dark patterns
- #Ryanair
- Ryanair employs multiple dark UX patterns to upsell during check-in.
- Users must navigate nine stages to avoid extra payments, including opting out of insurance and selecting random seats.
- The airline uses deceptive options like missing 'No' buttons and pop-up warnings.
- A recommended strategy for Ryanair is to check in last minute to potentially get better seats.
- For Lufthansa, early check-in is advised as they fill planes front to back, and seat assignments are visible.