Apple Vision Pro production reportedly axed, marketing cut by more than 95%

4 months ago

Apple Vision Pro production reportedly halted due to weak sales.
Apple cut marketing for the Vision Pro by more than 95%.
The Vision Pro launched in February 2024 in the U.S. for $3,499, with an M5 refresh later in 2025.
Market research estimates only 45,000 units sold in Q4 2025, with production stopping in early 2025.
Samsung's Galaxy XR headset, priced $1,700 cheaper, saw high demand.
VR headset market expected to decline by 14% annually.
Rumors of a budget-friendly Vision Pro version persist, but no confirmation yet.
Current VR headsets like Meta Quest focus on gaming, while Apple targets productivity users.
Valve's Steam Frame VR headset, aimed at gamers, is expected in early 2026.

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