Apple's $599 MacBook Neo Sold Out Through April Amid Surging Demand

10 hours ago

MacBook Neo launched over a month ago and is still in high demand, with orders placed today delayed until May due to being sold out for April.
The affordable $599 price, amidst global RAM shortages driving up competitors' prices, and Apple's brand appeal contribute to its popularity.
Limited in-store availability exists at some Apple retail locations, while third-party retailers like Best Buy and Target also face delivery delays of at least a week.
Demand has exceeded expectations, leading Apple to ramp up production and revise shipment estimates from 5-6 million to 10 million units in 2026.
A potential supply constraint with the binned A18 Pro chips may require Apple to refresh the MacBook Neo sooner by restarting A18 Pro production or switching to an A19 Pro chip.
Apple's CEO Tim Cook noted the launch week as the 'best ever for first-time Mac customers,' with further details likely discussed in the April 30 earnings call for Q2 2026.

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