Against Likes and Subscribers
4 months ago
- #engagement metrics
- #artistic integrity
- #social media
- The internet is increasingly dominated by social media metrics like likes and subscribers.
- Engagement metrics transform creators into 'content machines,' prioritizing clicks over artistic value.
- Sites with engagement metrics tend to cater to the lowest common denominator, homogenizing content.
- Substack is cited as an example of a platform that has degraded into low-effort content.
- The author advocates for creating art without concern for audience engagement or recognition.
- True art is described as being created without expectation of payoff or understanding.
- The piece questions whether the fear of obscurity is about the work or the creator's ego.