EU ruling: tracking-based advertising [...] across Europe has no legal basis
a year ago
- #DataProtection
- #GDPR
- #Privacy
- Belgian Court of Appeal ruled the 'Transparency & Consent Framework' (TCF) illegal, impacting 80% of the internet.
- TCF is used by major tech companies like Google, Microsoft, Amazon, and X for tracking-based advertising.
- The decision was prompted by complaints coordinated by Dr. Johnny Ryan and others, highlighting deceptive consent practices.
- Real-Time Bidding (RTB) system, which TCF legally covered, tracks and broadcasts user data without proper security or consent.
- The ruling confirms the Belgian Data Protection Authority's 2022 findings and applies immediately across Europe.
- Dr. Ryan emphasized the need for industry innovation away from tracking-based advertising, benefiting users and publishers.