WhatsApp adds ads to the status screen
a year ago
- #Meta
- #Advertising
- WhatsApp will start showing ads on the Status screen, similar to Instagram Stories.
- Ads will be targeted based on user country, city, language, and followed channels, but not personal data like messages or calls.
- Meta allows businesses and users to promote their Channels in the discovery section.
- Select creators and businesses can charge subscriptions for exclusive Channel updates, facilitated by app stores.
- WhatsApp currently generates revenue via WhatsApp Business and click-to-WhatsApp ads.
- Over 1.5 billion people use Status and Channels daily.
- New ad features will roll out globally in the coming months.