Ford's New 2028 Electric Truck Will Be a Fully Modern EV for $30,000

7 days ago

Ford's new mid-size electric pickup truck, possibly named Ranchero, will debut in 2027 as a 2028 model.
This will be Ford's first vehicle on its new Universal Electric Vehicle (UEV) platform, designed from the ground up as a dedicated EV.
The UEV platform focuses on affordability and efficiency, with a team drawing experience from Tesla, Formula 1, and other EV startups.
Key innovations include a zonal architecture reducing CPUs from dozens to five, a 48-volt power system, and bidirectional charging capability.
Ford aims to cut costs and weight by using prismatic lithium iron-phosphate (LFP) cells and large castings called 'unicastings.'
Aerodynamics play a crucial role, with the UEV pickup designed to be more than 15% lower in drag than current trucks.
The vehicle's understructure consists of three main parts: front casting, battery pack, and rear casting, simplifying assembly.
Ford's UEV platform will not accommodate combustion engines and will underpin a family of EVs, from subcompact cars to small commercial vans.
The company targets a $30,000 price point for the new truck, with more details to emerge over the next year.
Ford's shift to dedicated EV platforms marks a significant step forward, despite criticism over canceling the F-150 Lightning.

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