An Inside Look at Lego's New Tech-Packed Smart Brick

6 days ago

Lego's Smart Brick is a revolutionary new product featuring sensors, motion detection, and wireless charging.
The Smart Brick is designed to integrate seamlessly with traditional Lego bricks, enhancing interactive play without screens.
Developed over eight years, the Smart Brick includes patented innovations like NFC positioning and one-to-many wireless charging.
Lego collaborated with Cambridge Consultants to overcome technical challenges, including miniaturization and self-organizing networks.
The Smart Play System will debut with Star Wars-themed sets that include motion-activated lights and sounds.
Key features include a custom ASIC chip, LED arrays, accelerometers, and sound sensors—all packed into a standard 2x4 brick.
The project prioritized child engagement, with extensive playtesting to refine functionality.
Lego avoided stand-alone tech solutions, ensuring the Smart Brick aligns with its System in Play philosophy.
The Smart Brick’s development involved multiple prototypes, hackathons, and late-stage manufacturing adaptations.
Despite potential military or broader tech applications, Lego remains focused on toy innovation.

Hasty Briefsbeta