Hasty Briefsbeta

Japan struggles to fend off a world without enough matcha

a month ago
  • #matcha
  • #Japan
  • #shortage
  • Global demand for matcha put unprecedented strain on Japan’s tea industry last year.
  • Kyoto tea companies Ippodo and Marukyu Koyamaen announced purchase limits on matcha for the first time.
  • Many stores were completely sold out of certain matcha products.
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