How to Stop Google from AI-Summarising Your Website
12 days ago
- #Google AI Overviews
- #SEO
- #Dark Patterns
- Google's AI Overviews in search results can divert traffic from original sites, presenting a dilemma for publishers.
- Options to prevent snippets include using meta tags like max-snippet:0 or nosnippet, but these reduce visibility and CTR.
- Selective blocking with data-nosnippet is possible but not foolproof as Google may still use other text.
- User-side workarounds exist but are limited and often impractical, such as browser extensions or URL modifiers.
- Regulatory investigations in the EU and UK aim to address Google's practices, with potential measures like mandatory attribution.
- Publishers face a lose-lose situation: allow content extraction or block snippets and suffer visibility loss.
- The situation is criticized as a dark pattern, manipulating publishers into unfavorable choices.
- Until regulatory changes, max-snippet:0 remains the most effective, albeit flawed, solution for publishers.