Hasty Briefsbeta

How to Stop Google from AI-Summarising Your Website

12 days ago
  • #Google AI Overviews
  • #SEO
  • #Dark Patterns
  • Google's AI Overviews in search results can divert traffic from original sites, presenting a dilemma for publishers.
  • Options to prevent snippets include using meta tags like max-snippet:0 or nosnippet, but these reduce visibility and CTR.
  • Selective blocking with data-nosnippet is possible but not foolproof as Google may still use other text.
  • User-side workarounds exist but are limited and often impractical, such as browser extensions or URL modifiers.
  • Regulatory investigations in the EU and UK aim to address Google's practices, with potential measures like mandatory attribution.
  • Publishers face a lose-lose situation: allow content extraction or block snippets and suffer visibility loss.
  • The situation is criticized as a dark pattern, manipulating publishers into unfavorable choices.
  • Until regulatory changes, max-snippet:0 remains the most effective, albeit flawed, solution for publishers.