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Atlas Obscura Turns First Annual Profit in 16-Year History

7 days ago
https://www.adweek.com/media/atlas-obscura-first-annual-profit/
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  • #publishing
  • #business growth
  • #media industry
  • The article is from 'On Background with Mark Stenberg', a free weekly newsletter about media industry trends.
  • Atlas Obscura, targeting serial travelers, reported $18.3 million in revenue last year, up from $15.6 million in 2024.
  • The publisher achieved its first profit in 16 years, earning $2.6 million.
  • Unlike The Daily Beast, which grew its team while ending a 17-year loss streak, Atlas Obscura's profit came partly from cost-cutting measures.
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