Threads edges out X in daily mobile users, new data shows

2 months ago

Threads surpasses X in daily mobile usage with 141.5 million daily active users compared to X's 125 million.
Threads' growth is attributed to cross-promotion via Meta's apps, focus on creators, and rapid feature rollout.
X faces controversies, including an investigation into its AI, Grok, for creating non-consensual deepfake images.
Bluesky sees increased app installs amid X's controversies.
Threads has added features like communities, DMs, and disappearing posts, and is testing games.
Meta reported Threads reached 400 million monthly active users in August 2025 and 150 million daily active users in October 2025.
X still leads in the U.S. and on the web, but Threads is narrowing the gap.
Threads has minimal web traction with 8.5 million daily visits compared to X's 145.4 million.

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