Apple reportedly cuts production of Vision Pro headset after poor sales

4 months ago

Apple has reportedly cut production of the Vision Pro headset due to poor sales.
Marketing for Vision Pro was reduced by over 95% in 2023.
Vision Pro sales have been sluggish, with estimates of only 45,000 units sold in Q4 2023.
Production by Luxshare, Apple's Chinese manufacturer, stopped in early 2025.
Counterpoint Research predicts a 14% drop in annual VR headset sales.
Apple is expected to release a cheaper Vision Pro version later this year, focusing on AI-enabled devices.
Meta is shifting investments from the metaverse to AI glasses and wearables.
Vision Pro faced criticism for high price, discomfort, and limited app availability.
Only 3,000 apps are available for Vision Pro, far fewer than iPhone's early days.
Analysts cite cost, form factor, and lack of native apps as key reasons for Vision Pro's poor sales.

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