France fines Apple €150M for “excessive” pop-ups that let users reject tracking
a year ago
- #Advertising
- #Privacy
- #Apple
- France's competition regulator fined Apple €150 million for its implementation of pop-up messages related to tracking consent.
- The App Tracking Transparency (ATT) framework is criticized for being too complex and harming small companies reliant on advertising revenue.
- The ATT framework requires user consent for data collection for targeted advertising, accessing the IDFA if consent is given.
- The French investigation was initiated by a complaint from advertising industry associations.
- While ATT's intent to protect user privacy is not problematic, its implementation is deemed abusive under competition law.
- Apple's implementation methods complicate third-party app use and disadvantage small publishers financed by advertising.
- Third-party publishers must use their own consent collection solutions alongside ATT, leading to multiple pop-ups and complexity.