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Instagram running ads promoting child sexual abuse material in India, BBC finds

5 hours ago
  • #child abuse
  • #social media moderation
  • #India
  • Instagram ran paid ads promoting child sexual abuse material (CSAM) in India, linking to Telegram channels selling it for as little as 99 rupees.
  • Meta's moderation system initially approved some ads, but later disabled several and suspended accounts after BBC investigation, while Telegram removed over 274,000 groups/channels in 2026.
  • Indian authorities were notified, and critics accuse Meta of prioritizing revenue over safety, with former employees citing algorithmic promotion of extreme content and insufficient oversight.
  • Meta denied knowingly targeting inappropriate ads and reported CSAM to the National Center for Missing and Exploited Children (NCMEC), but experts highlight gaps in cross-platform moderation and law enforcement challenges in India.
  • Child sexual abuse in India is often linked to organized crime, with low reporting rates and police lacking technical skills; international cooperation is deemed crucial for tracking and combating such crimes.