Panasonic, the former plasma king, will no longer make its own TVs
a day ago
- #TV-market
- #Panasonic
- #Skyworth
- Panasonic is exiting TV manufacturing, with Skyworth taking over production, marketing, and sales of Panasonic-branded TVs.
- Skyworth, a Chinese TV brand, claims to be a top-three global provider of Android TV but has struggled to maintain consistent market position.
- The partnership will focus on joint development of high-end OLED models, with Panasonic providing quality assurance and support until March 2026.
- Skyworth-made Panasonic TVs will target the US and European markets, aiming for double-digit market share in Europe.
- Panasonic previously dominated the plasma TV market but exited in 2014 due to shifting consumer preferences and financial challenges.