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Panasonic, the former plasma king, will no longer make its own TVs

a day ago
  • #TV-market
  • #Panasonic
  • #Skyworth
  • Panasonic is exiting TV manufacturing, with Skyworth taking over production, marketing, and sales of Panasonic-branded TVs.
  • Skyworth, a Chinese TV brand, claims to be a top-three global provider of Android TV but has struggled to maintain consistent market position.
  • The partnership will focus on joint development of high-end OLED models, with Panasonic providing quality assurance and support until March 2026.
  • Skyworth-made Panasonic TVs will target the US and European markets, aiming for double-digit market share in Europe.
  • Panasonic previously dominated the plasma TV market but exited in 2014 due to shifting consumer preferences and financial challenges.