FIFA Turns World Cup Tickets into a Variable-Priced Luxury Marketplace

2 days ago

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World Cup 2026 ticket sales begin on September 10, with initial access for VISA cardholders via a lottery system.
FIFA introduces 'variable pricing,' adjusting ticket costs based on demand, differing from dynamic pricing but still fluctuating.
Ticket prices start at $60 for group-stage games but can reach up to $6,730 for the final.
Multiple sales phases include venue-specific packages, team-specific tickets, and a resale platform.
Hospitality tickets and 'right to buy' (RTB) digital cards offer premium access at higher costs.
Demand is expected to exceed supply, with over 5 million attendees projected, breaking previous records.
FIFA anticipates record profits, estimated at $4.4 billion, driven by expanded matches and premium seating.

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