Why Apple's Severance gets edited over remote desktop software
a year ago
- #Video Editing
- #Apple
- #Remote Work
- Apple's promotional video for Severance revealed a flaw in its pitch to professional video editors by showing a jittery remote editing process.
- The video showed the lead editor using Jump Desktop to remotely access a Mac, highlighting that the Mac Mini on his desk wasn't the primary source of processing power.
- Remote editing has become a new norm in video production, especially post-COVID-19, allowing editors to work from different locations using high-speed internet connections.
- Apple's professional offerings are criticized for being designed for single-machine use, lacking efficient cloud or VM solutions compared to competitors like Microsoft.
- The use of remote tools like Jump Desktop suggests that Macs are not essential for high-end editing workflows, raising questions about Apple's enterprise strategy.
- Apple's restrictive EULA for macOS limits virtualization, making it inefficient for enterprise or cloud-based workflows.
- The video's jitteriness may have been due to multiple users accessing the same machine or network issues, not necessarily Jump Desktop's performance.
- Avid's late support for Apple Silicon and the preference for stable, older software versions in production environments add complexity to remote editing setups.
- Remote work in video production offers cost savings, especially for low-budget shows, by eliminating the need for centralized offices.
- Despite the technical limitations, creative professionals often prefer using Macs, even if they are not strictly necessary for remote workflows.