Budget Car Buyers Want Automakers to K.I.S.S
17 days ago
- #budget-cars
- #car-buying-trends
- #automotive-features
- Many car buyers under $35,000 prefer simpler, more basic vehicles to keep costs and repairs low.
- Only 15% of budget-conscious buyers want premium features like heads-up displays or high-end stereo systems.
- Features like wireless Apple CarPlay, heated steering wheels, and selectable drive modes are desired by 26% of budget shoppers.
- Most buyers in this price range prefer internal combustion engines, with only 5% interested in fully electric vehicles.
- 60% of budget-conscious buyers value driver safety aids but don't want the car to take full control of steering or braking.
- Practicality and low cost are prioritized over modern technology and design for these buyers.
- Economic uncertainty is driving more people to favor simpler, more affordable car options.