Facial recognition technology: When your face becomes a commodity
14 days ago
- #facial-recognition
- #privacy
- #data-protection
- Facial recognition technology is transforming faces into data points, tracking IDs, and commodities without consent.
- Governments, advertisers, and tech companies exploit facial data, impacting privacy, consent, and human rights.
- Facial recognition works by scanning faces and matching them with stored images from databases or social media.
- Applications include border control, TikTok ads with AI avatars, consumer apps for face searches, and modified smart glasses.
- Denmark is updating copyright laws to give individuals control over their likeness in AI-generated content.
- U.S. lacks comprehensive laws, with deepfake regulations limited and potential blocks on state-level AI rules.
- Protection tips: opt out of facial recognition search engines, scrub personal info from people-search sites, and lock down social media.
- Advocate for better laws to ensure individuals, not corporations, control their likeness and identity.
- Proton advocates for minimizing data collection to protect privacy, offering encrypted tools like Proton Mail and Proton VPN.