The Most-Seen UI on the Internet? Redesigning Turnstile and Challenge Pages
5 hours ago
- #Accessibility
- #UX Design
- #Security
- Cloudflare's Turnstile widget and Challenge Pages are served 7.67 billion times daily, making them one of the most-seen user interfaces on the Internet.
- The redesign of Turnstile and Challenge Pages focused on improving user experience, accessibility, and consistency across different states and languages.
- Key issues identified included inconsistent error messages, overly technical jargon, and poor accessibility, which led to user frustration.
- The redesign introduced a unified information architecture, simplified error messages, and improved accessibility to meet WCAG 2.2 AAA standards.
- User testing revealed that users preferred clear, actionable messages over vague or technical explanations.
- The new design includes a troubleshooting modal with step-by-step guidance, replacing the previous feedback mechanism that confused users.
- Internationalization was a major challenge, requiring support for 38 languages, right-to-left languages, and varying text lengths.
- The redesign aims to improve key metrics such as Challenge Completion Rate, Time to Complete, Abandonment Rate, Support Ticket Volume, and Social Sentiment.
- The project involved cross-functional collaboration between design, engineering, and product teams to ensure both security and usability.
- Cloudflare views this redesign as a foundation for future improvements, with ongoing monitoring and iteration based on user feedback.