Trust in Ranking
4 days ago
- #domain-trust
- #search-algorithm
- #SEO
- Marginalia Search improved its ranking algorithm with a new domain trust system to reduce content farm results.
- A trust-based model was implemented, categorizing domains based on their connectivity to trusted domains.
- Domains are penalized based on size and connectivity, with larger and poorly connected sites facing harsher penalties.
- The system avoids promoting specific sites, instead filtering out irrelevant ones unless they're the only results available.
- This approach is less susceptible to manipulation compared to PageRank, requiring attackers to create bidirectional links to trusted domains.
- Drawbacks include difficulty for new sites to gain visibility and poor performance across language barriers, currently limited to English queries.
- The algorithm has significantly improved search results, though some queries like 'search engine' still return suboptimal results.