Hasty Briefsbeta

  • #fast-food-tech
  • #customer-experience
  • #AI-fail
  • Taco Bell deployed voice AI ordering systems at over 500 drive-through locations.
  • Customers encountered glitches, delays, and intentionally trolled the AI with absurd orders.
  • Taco Bell began reassessing the AI deployment, considering human intervention during peak times.
  • The AI struggled with customization requests, accents, and chaotic ordering behaviors.
  • Despite the challenges, Taco Bell remains committed to integrating voice AI into their roadmap.