Google is scrapping its planned changes for third-party cookies in Chrome

a year ago

Google has officially ended its plan to phase out third-party cookies in Chrome.
Google will maintain its current approach to offering users third-party cookie choice in Chrome.
Critics argued that Google’s Privacy Sandbox could harm advertisers and violate privacy laws.
A US judge found Google engaged in anticompetitive acts in the advertising technology industry.
The UK’s Competition and Markets Authority (CMA) investigated Google’s proposals for unfair advantages.
Google’s Privacy Sandbox, announced in 2020, faced delays and scrutiny over the years.
Google now lets users choose whether to opt into a cookie-less Chrome.
Google acknowledges divergent perspectives on changes impacting third-party cookies.
The Movement for an Open Web (MOW) called Google’s update an admission that the Privacy Sandbox is over.

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