The AI Marketing BS Index
8 hours ago
- #marketing
- #AI
- #critique
- Introduces the 'AI Marketing BS Index', a tongue-in-cheek scoring system for evaluating marketing materials related to AI and large language models.
- Provides a detailed grading rubric with point penalties for various types of misleading or vague marketing claims, such as inventing concepts without citations, misusing scientific terminology, and making pseudo-profound statements.
- Highlights the need for such an index due to the prevalence of companies misusing terminology and overhyping products, similar to John Baez's 'Crackpot Index' in physics.