DOJ confirms it wants to break up Google's ad business

a year ago

Google is primarily an advertising company, not just a search company.
An antitrust case focuses on Google's ad tech business, with potential long-term impacts.
The court ruled against Google last month, setting a trial for September 22 this year.
The DOJ aims to force Google to sell parts of its ad business, including the ad exchange and publisher ad server.
Google won on the ad networks issue, as the court found no proof of harm to competition from acquisitions like DoubleClick and Admeld.
The DOJ's proposed breakup includes phased requirements, starting with real-time access to bidding data for third-party vendors.
Google opposes the breakup, citing impractical timelines and harm to publishers and advertisers.

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