We Are All Rankers Now: Or Why the Internet Has Turned to Shit

4 days ago

The author criticizes modern internet writing for prioritizing optimization and SEO over genuine expression and communication.
They reminisce about the early internet where people shared content simply to share, without commercial or algorithmic motives.
The article explains how platforms like Google and Medium reward optimized content, forcing writers to adapt to be seen.
The author admits to not optimizing their own writing, relying on platforms like BearBlog and Kagi for organic reach.
They argue that the focus on conversion and metrics makes internet content feel exhausting and inauthentic.
Acknowledges that platform scaling and democratization require optimization, but this comes at the cost of visible mechanics in writing.
Concludes that while most are now 'rankers,' some still write for the sake of saying something meaningful.

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