Verizon bought $10M in ads on X to avoid lawsuit from Musk, report says

a year ago

Elon Musk's strategy of suing or threatening to sue companies that don't buy advertising on X has reportedly paid off in some cases.
Verizon and other companies started advertising on X after lawsuit threats, with Verizon pledging to spend at least $10 million this year.
Fashion company Ralph Lauren also agreed to resume buying ads on X after receiving a lawsuit threat.
At least six companies have struck ad deals with X due to lawsuit threats or pressure tactics.
X CEO Linda Yaccarino promoted X's improvements in brand safety tools and new ad formats during negotiations with Verizon.
Verizon's ad spending on X could rise to $25 million if initial efforts perform well and ads avoid inappropriate content.
Verizon's spending on X is still significantly lower than the $80 million it spent on Twitter in 2020.

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