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Everything we like is a psyop

6 hours ago
  • #music industry
  • #social media trends
  • #marketing manipulation
  • Geese, a Brooklyn indie rock band, faced hype as the 'saviors of rock and roll', but reports revealed their popularity involved marketing firm Chaotic Good, which uses social media accounts to simulate trends.
  • Marketing strategies like 'creator farms' and paid promotions are common, seen in music (e.g., Katseye's Netflix docuseries) and startups (e.g., fashion app Phia), blurring lines between organic and inorganic growth.
  • The internet is increasingly manipulated, with firms controlling narratives via comments and content armies, leading to debates over authenticity and where to draw the line between marketing and deception.