Korean Navigation App Turns Road Safety into a Game People Want to Win
21 hours ago
- #gamification
- #navigation app
- #road safety
- Tmap, a Korean navigation app, rewards safe driving with scores based on behavior like acceleration, braking, and speed.
- The app claims to have prevented 31,366 traffic accidents over three years, with 19 million drivers participating.
- High driving scores can earn users auto insurance discounts, with over 10 million qualifying so far.
- The gamified approach encourages safer driving, benefiting drivers, insurers, and overall road safety.
- South Korea's traffic accidents and fatalities have significantly decreased from 2014 to 2023.
- Private-sector initiatives like Tmap complement government efforts by rewarding good behavior effectively.
- Similar programs have been adopted by other apps and rental car companies in South Korea.