Utiq – The ad tracking of your (European) ISP and how to avoid it
7 hours ago
- #advertising tracking
- #data privacy
- #telecom operators
- Utiq is an advertising identifier created by 36 European telecom operators, tracking via internet connection instead of browsers, making cache clearing or private browsing ineffective.
- It bypasses tracker blockers using CNAME cloaking, relying on an opaque 'Network Signal' whose exact content is unknown, complicating informed consent.
- Users can block Utiq for one year via consenthub.utiq.com in under 30 seconds, refuse it site-by-site, or use a VPN to mask their IP address and disrupt tracking.