MrBeast reportedly plans to launch a phone company
7 days ago
- #MVNO
- #BusinessExpansion
- #MrBeast
- MrBeast, a popular YouTuber, is launching his own phone company.
- The new venture will be a mobile virtual network operator (MVNO), partnering with major networks like AT&T, T-Mobile, and Verizon.
- This strategy allows affordable rates without the high costs of building a mobile network.
- Similar to Ryan Reynolds' Mint Mobile, which was sold to T-Mobile for $1.35 billion.
- The phone company is part of MrBeast's broader brand expansion, including Feastables, Lunchly, and a toy line.
- Despite having 430 million YouTube subscribers, MrBeast's media business is not profitable.
- Feastables generated $250 million in sales and $20 million in profit last year, while the media business lost nearly $80 million.