'Perfect Japan' posts spark Gen Z social media backlash

7 hours ago

An anime-style music and filter can transform a mundane suburban transport video into an idyllic Japanese holiday scene.
The 'Japan effect' is a Gen Z social media trend mocking the romanticized image of Japan, which saw record tourist numbers last year.
Residents in places like Kyoto are frustrated with tourist crowds, and there is a growing online backlash against this Japan fever.
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