Netflix reportedly considering always-on channels and bundles, which is, cable
3 hours ago
- #live-channels
- #streaming-services
- #market-strategy
- Netflix executives are reportedly discussing the addition of always-on, genre-based live channels (e.g., all comedies or action films).
- They are also considering bundling rival streaming subscriptions (like Peacock) as billed add-ons within Netflix, similar to Amazon and Apple's models.
- These ideas aim to address decision fatigue from overwhelming choice, capture casual viewing from free ad-supported rivals (e.g., Pluto TV, Tubi), and create unskippable ad inventory.
- Always-on channels are designed as engagement tools to keep viewers watching, which contrasts with Netflix's history of giving control and comes amid a lawsuit over addictive design.
- The discussions are internal, with no confirmed launch dates, pricing, or products, and reflect a potential shift back toward cable-like bundling.