Hasty Briefsbeta

Making Google Sans Flex

20 hours ago
  • #Typography
  • #Design
  • #Google
  • Google Sans evolved from solving specific design problems rather than a single creative spark.
  • Initially, Product Sans was created to match Google's 2015 logo redesign but was unsuitable for marketing and interfaces.
  • Google Sans was developed to address Product Sans' shortcomings, optimized for both marketing and product use.
  • Google Sans Text (GST) was introduced in 2020 to improve legibility at smaller sizes, matching Roboto's proportions.
  • Google Sans expanded to support non-Latin scripts, making it one of the largest typeface families globally.
  • Google Sans Code was created to address developers' needs for a legible monospaced font for coding.
  • Google Sans Flex introduced variable font technology, offering granular control over weight, width, and other design axes.
  • In 2025, Google made Google Sans and Google Sans Flex open-source to foster a unified digital typographic experience.