Designing the Transport Typeface
13 hours ago
- #public signage
- #graphic design
- #typography
- Margaret Calvert's designs are integral to UK public life, including road signs, NHS, and rail systems.
- She co-designed the Transport typeface with Jock Kinneir for motorway signage, prioritizing legibility at speed.
- The design ignored committee recommendations, drawing from Akzidenz-Grotesk and Johnston typeface for details.
- Color schemes for signs were carefully chosen: blue for motorways, green for A-routes, and white for B-routes.
- Her work extended beyond roads to include NHS, airports, and British Rail signage.
- Calvert also contributed as an educator at the Royal College of Art, mentoring notable designers.
- The book 'Margaret Calvert: Woman at Work' chronicles her career and impact on public service design.