Sony to Cede Control of Bravia TVs to China's Tcl
17 days ago
- #TCL
- #Sony
- #JointVenture
- Sony Group is spinning off control of its home entertainment business, including the Bravia TV brand, to TCL Electronics.
- Sony will sell a 51% stake in its home entertainment arm to TCL, forming a joint venture set to begin operations in April 2027.
- The joint venture will produce televisions under the Sony and Bravia names but will use TCL’s display technology.
- TCL's shares surged over 16% in Hong Kong, marking their biggest intraday gain since April 2025.
- Sony’s stock dipped 0.9% in Tokyo following the announcement.