Brands upset Buy For Me is featuring their products on Amazon without permission
4 months ago
- #AI
- #E-commerce
- #Amazon
- Amazon's 'Buy For Me' feature lists products from third-party websites without merchant permission.
- Merchants like Angie Chua and Amanda Stewart discovered their products on Amazon without consent.
- Amazon claims the program helps brands reach new customers but allows opt-out via email.
- Merchants report issues like incorrect product listings and unauthorized wholesale pricing exposure.
- Amazon's approach contrasts with its usual brand partnership model, raising concerns over autonomy and consent.
- The feature is part of Amazon's broader AI strategy, including tools like 'Auto Buy' and shopping assistant Rufus.
- Small businesses face additional stress monitoring and removing unauthorized listings.