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Apple looked into building its own AWS competitor

10 months ago
  • #AI
  • #Apple
  • #Cloud Computing
  • Apple is considering launching its own developer cloud services, dubbed Project ACDC (Apple chips in data centers), to compete with AWS, Azure, and Google Cloud.
  • The service would leverage Apple's own chips, offering better AI inference performance at a lower cost compared to traditional servers with Intel chips.
  • Apple has already started using its own chips in data centers for services like Private Cloud Compute and Siri, improving performance and reducing costs.
  • The project was championed by Michael Abbott, but its current status is unclear following his departure in 2023.
  • Apple's move into cloud services aligns with its broader strategy to grow services revenue amid regulatory pressures on App Store fees and its Google search deal.
  • The service could appeal to developers by offering a more cost-effective alternative to third-party cloud providers' GPU instances.